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Quarantine's viral marketing aims to replicate Cloverfield-esque hype!

After 40 seconds of amateur videocam footage posted on YouTube back in March, Sony Pictures' forthcoming film Quarantine (directed by John Dowdle) is the latest in viral marketing that aims to replicate the kind of hype that Cloverfield generated.


The story centers around tv reporter Angela Vidal (Jennifer Carpenter of The Exorcism of Emily Rose) and her cameraman (Steve Harris), who are covering a story about a Los Angeles Fire Station. When a 911 call takes them to an apartment building, they find police officers already on the scene responding to horrible screams coming from one of the units. They learn a woman living in the building has been infected by a mysterious source. When the residents, officers, and tv crew try to escape they learn that the CDC has quarantined the building. There is no phone, internet, television, or cell phone access and officials are not relaying information to those locked inside. Once the quarantine is finally lifted the only evidence of what took place is the news crew videotape.

Quarantine is based on the '07 Spanish import {REC} by Paco Plaza & Jaume Balaguero. Look for Quarantine in theaters nationwide on October 17th.

Visit the Official Site to watch the full screen or hi-def trailer or view it right here...

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